Messaging Guidelines

Posted by
Julia G.

Executive Director

Posted Date
May 22, 2019
Virtual volunteer opportunity
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2 applications submitted

Impact statement
This project will save us $4,212 , allowing us to serve as many as 3,000 students with our on-campus museum experience!

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional Details

CCMM is in the process of a total branding overhaul, including the adoption of a new logo and visual brand identity. Recognizing that words are as powerful as visuals, CCMM is looking to improve its messaging especially for use in its marketing materials, WEBSITE, donor communications, and grants.

What We Have In Place
  • We currently have a strong desire for concise and compelling descriptions, which should make it easy for you to get started. We also have A LOT of prior descriptions of our programs and services, and the ability to provide any other information you need.
How This Will Help

It is essential that CCMM's messaging be clear, communicative, and consistent. It will help produce organizational recognition across all communication channels, and will ideally inspire community members and donors. CCMM plans to use this project as the foundation for many more projects, including marketing material and website redesigns.

Project may require a short interview with the organization.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

Connecting Cultures Mobile Museum inspires understanding and respect for cultural diversity by exploring global arts and artifacts.

What We Do

CCMM builds bridges between students' diverse backgrounds with its comprehensive collection of more than 3,500 international art objects and artifacts and accompanying educational programming. Through the CCMM-in-Schools program, CCMM brings the fieldtrip experience to students right in their own schools! Students need only walk down the hall to this "pop-up" exhibition representing human endeavors across ancient and modern times.

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